About

Anais Babajanian

Hi, I’m Anais – A former CPA & small business operator, turned coach & consultant

My career path has been anything but linear — and that’s exactly what makes my work so effective today. I started out as a financial auditor at PwC before becoming the owner-operator of a family insurance agency, where I learned firsthand what it really takes to grow, systematize, and eventually exit a small business.

When I joined the agency, I believed having the “right” answers was enough. But I quickly discovered that sustainable growth isn’t about better solutions — it’s about how you lead, communicate, plan, and execute. Once I learned to bridge those gaps, everything changed. Over five years, I grew our profits by more than 200% and ultimately sold the business for three times gross revenue.

That experience taught me two lessons that now shape everything I do: operational clarity creates capacity for growth, and people are the engine of scale. Today, I use that same approach to help founders and leaders escape the cycle of doing everything themselves — building businesses that run smoothly, teams that take ownership, and systems that support long-term growth.

When I’m not partnering with clients as a fractional COO, advisor, or coach, you’ll probably find me in the kitchen, exploring new places, performing (or laughing at) stand-up comedy, or hiking and camping with my family. I’m originally from Houston, TX and now live in Los Angeles with my husband, our son, and our dog. I hold a B.A. and M.S. in Accounting from the University of Houston, am credentialed as an Associate Certified Coach (ACC) through the International Coaching Federation, and trained with Newfield Network’s Coaching for Personal and Professional Mastery program.

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If you’re ready to step into the next stage of leadership, strengthen your team, and build a business that scales sustainably, I would love to help you get there.